Inspired by the alluring duality between the traditionalism of the Eastern culture and modernism, Panizsima was founded in Istanbul.

The brand express Nahide Alemdari's passion to create wearable stories that are a contemporary homage to the handcrafting tradition inherited from her family.

Our journey has developed around the philosophy of providing a thrilling experience that is meticulously embroidered by combining fine-quality fabrics with timeless elegance.

Rather than just a superficial approach to being a ready-to-wear brand; At Panizsima, we embrace a narrative-oriented approach where feelings come to the fore and lives intertwined with other branches of art.